Leveraging Social Media for B2B Companies
Social media is fast becoming the “must have” marketing tool for B2B companies. It’s easy to see why: social media offers a seemingly limitless range of prospects, and the costs to join can be low. The barrier to entry for most people is the overwhelming number of options for online interaction, and the feeling that one has to be a highly skilled technician to navigate the alternatives. Senior executives worry about the time investment: will they become buried under a host of new obligations to update, blog, post, and update again? Will they have to hire a host of expensive n…