Using Social Media to Drive B‑to‑B Lead Generation

For B-to-B companies, social media should be about more than conversation and content. Social platforms can generate leads, which will ultimately drive sales and transactions. In “What’s Driving B2B Lead Generation in 2010,” members of Fleishman-Hillard’s B-to-B team discuss nine digital trends every B-to-B marketer should know about.

Presenters

Jackie
Brenne

Fleishman-Hillard

Emily
Caine

Fleishman-Hillard

Mike
Sabatino

Fleishman-Hillard

Brian
Joosse

Fleishman-Hillard