Leveraging Social Media for B2B Companies
Social media is fast becoming the “must have” marketing tool for B2B companies. It’s easy to see why: social media offers a seemingly limitless range of prospects, and the costs to join can be low. The barrier to entry for most people is the overwhelming number of options for online interaction, and the feeling that one has to be a highly skilled technician to navigate the alternatives. Senior executives worry about the time investment: will they become buried under a host of new obligations to update, blog, post, and update again? Will they have to hire a host of expensive new social media specialists?
These topics and more were explored during the first session of BMA Chicago’s Breakfast Roundtable Series on Social Media, hosted by Fleishman-Hillard.
Using real world examples, panelists Alex Kepnes, Fleishman-Hillard’s B2B Digital Practice Group Leader, and Allan Schoenberg, CME Group Director of Corporate Communications, discussed ways B2B companies are leveraging social media to drive business goals – from recruiting and retaining employees, to establishing and maintaining leadership to generating leads and increasing sales.
Roundtable Resources
- Download the PowerPoint presentation
- Watch the Socialnomics video
- Access the FH Digital Dictionary
- Learn more about our B2B Digital Solutions
- Listen to the presentation podcast (coming soon)
Additional Resources