Capitalizing on the New Era of Content Relations

While the rapid flow of information can pose challenges to communicators, there also are many opportunities — if the content is used effectively. In “The New Era of Content Relations,” presented at the Public Relations Society of America’s (PRSA) 2011 International Conference, Fleishman-Hillard communications specialist Steven Kostant provides a new look at content. Featuring insight on a “content lab,” the presentation details how to implement a content-centric capability within your organization and provides a process that focuses on a lifecycle — from insights to sustainment.

Read: The New Era of Content Relations

Presenter

Steven
Kostant

Fleishman-Hillard