Fleishman-Hillard Events

The Two Sides of Tweets

Fleishman-Hillard — Wed, 16 May 2012 13:54:10 +0000

Many journalists are encouraged by their media companies to tweet because of the benefit — an increased following. Yet these same companies can come down hard when a journalist has a questionable tweet. In a panel at the New York Newspaper Guild, “To Tweet or Not to Tweet,” Fleishman-Hillard communications specialist Allan Chernoff will moderate a discussion on the fine line of tweeting. Experts from social media, journalism, academia and law will address this and other issues on the digital correctness of media companies.

Status of Corporate-Community Relationships

Fleishman-Hillard — Tue, 15 May 2012 19:25:17 +0000

A strong relationship between companies and their communities seems to be a win-win situation. But what’s the current state of these relations? In “Corporate-Community Connections: Next Generation Programs to Enhance Reputation,” discover perspectives on the evolving field of corporate social responsibility. Topics include corporate giving, volunteerism and community partnerships. Moderated by Chicago Tribune’s Greg Burns, the panel includes:

Andrew Bosman, chief marketing officer, Navigant Consulting
Lisa Claybon, senior vice president, Fleishman-Hillard
Jeff Lichtman, vice president of brand marketing and strategy, Career Education Corp.
Sarah Pang, senior vice president, corporate communications, CNA, and executive director, CNA Foundation
Kori Reed, vice president of cause and foundation, ConAgra Foods
Nicole Robinson, vice president, Kraft Foods Foundation
Gary Stoppelman, director of marketing, Art Institute of Chicago
Eileen Sweeny, director, Motorola Mobility Foundation
Larry Wert, president and general manager, NBC 5/WMAQ-TV

Listen: Corporate-Community Connections

SXSW 2012: What We Learned

Fleishman-Hillard — Tue, 08 May 2012 15:50:11 +0000

Following the annual SXSW Interactive festival in Austin, Texas, is there a next big thing in social media? In the webinar “SXSW Key Tips, Trends and Takeaways,” digital specialist Justin Goldsborough examines how to measure, and achieve, a strong ROI on social media. Other topics include the trends to watch for — such as location-based social networks and visual storytelling — and ways to spark real-world action via social media. Discover the findings from SXSW, as well as what it might mean for the year ahead.

SXSW 2012: What We Learned

Fleishman-Hillard — Tue, 24 Apr 2012 18:33:36 +0000

how to measure, and achieve, a strong ROI on social media
the trends to watch for, including location-based social networks and visual storytelling
real-time marketing and ways to spark real-world action via social media

Marketing to Women, the Economic Game Changers

Fleishman-Hillard — Fri, 30 Mar 2012 13:52:59 +0000

In addition to the multiple roles women play in their work and personal lives, there appears to be a new title for the coveted consumer: brand advocate. At the Eighth Annual Marketing to Women Conference, Fleishman-Hillard’s Nancy Bauer and Hearst Magazines’ Marlene Greenfield will lead “Women Defining the New American Marketplace.” The session examines:

findings from the latest wave of “Women, Power & Money” research, a joint study by Fleishman-Hillard and Hearst Magazines conducted by Ipsos Mendelsohn
differences in social media habits between men and women (particularly on Facebook)
women’s habits and preferences across 12 key categories, including automobiles, fashion and accessories, food/groceries, electronics, and travel

Register for this on-site discussion and learn more about marketing to, and truly connecting with, today’s U.S. female consumer.

Merging Media Through the Cannes Lens

Fleishman-Hillard — Mon, 19 Mar 2012 15:49:01 +0000

In the communications world, there’s a collision taking place. And as paid, earned, shared and owned channels come together, public relations pros need to expand PR’s role. Dave Senay, Fleishman-Hillard president and CEO and jury president of the 2011 Cannes PR Lions, presents “Yes We Cannes – PR Pros Balancing the Various Forms of Media.” The luncheon presentation from the Public Relations Society of America (PRSA) Detroit chapter looks at examples from the Cannes Lions, explaining how they demonstrate a world of merging media.

What Is in Your Communications Toolbox?

Fleishman-Hillard — Tue, 13 Mar 2012 13:50:36 +0000

While digital communications are no secret to healthcare organizations, the best way to use them still can be a mystery. At the 5th Global Patients Congress, hosted by the International Alliance of Patients’ Organizations (IAPO), Fleishman-Hillard communications specialists will join others to discuss digital media in the healthcare landscape. The live panel, “What Is in Your Communications Toolbox?” will:

examine real-life examples and how they can apply to companies
explore the resources your organization will need to develop communications
share methods on using digital media to expand your group’s reach

The Web Worldwide: Examining the 2012 Digital Influence Index

Fleishman-Hillard — Mon, 05 Mar 2012 19:36:48 +0000

From news to reviews to games, the Internet is a big part of daily life. But in eight countries that combine for more than 60 percent of the world’s GDP, just how influential is it? In the webinar “Understanding the Role of the Internet in the Lives of Consumers,” Fleishman-Hillard research specialists examine the 2012 Digital Influence Index – an annual global study by Fleishman-Hillard and Harris Interactive. The session looks at 11 key findings and covers the Internet’s growing influence on consumer decision-making, from purchasing goods and services to making choices about politics, healthcare and finance across the eight countries studied: Canada, China, France, Germany, India, Japan, the United Kingdom and the United States.

Study: 2012 Digital Influence Index
E-book: 2012 Digital Influence Index

The Web Worldwide: Examining the 2012 Digital Influence Index

Fleishman-Hillard — Mon, 27 Feb 2012 17:39:29 +0000

The Internet, without question, is influential. But in eight countries that combine for more than 60 percent of the world’s GDP, how great is that influence? In the webinar “Understanding the Role of the Internet in the Lives of Consumers,” Fleishman-Hillard research specialists examine the 2012 Digital Influence Index – an annual global study by Fleishman-Hillard and Harris Interactive. The session looks at:

11 key findings, including the declining trust in bloggers and why the Internet trumps friends and family
the Internet’s growing influence on consumer decision-making, from purchasing goods and services to making choices about politics, healthcare and finance
findings relevant to the eight countries studied: Canada, China, France, Germany, India, Japan, the United Kingdom and the United States

Organizations increasingly need to understand consumers’ online habits. Join us and discover these habits, from media consumption patterns to the degree of adoption of various digital behaviors to social media involvement.

The Tale of Two Cities: How to Benefit at the 2012 Political Conventions

Fleishman-Hillard — Fri, 24 Feb 2012 15:20:09 +0000

As the 2012 presidential election approaches, this summer’s Democratic and Republican political conventions are expected to bring a bounty of the nation’s most influential leaders. The events are a powerful and rare opportunity for organizations to engage with leaders from the government, business, NGO and advocacy sectors. In the webinar “Reputation Opportunities in Charlotte and Tampa,” public affairs specialists from Fleishman-Hillard and VOX Global examine how to tap into the conventions to support communications and public affairs objectives. The session also looks at how to demonstrate thought leadership, showcase CSR and employee engagement programs, and identify and manage any risks associated with engaging at the conventions.