Fleishman-Hillard Events

Recap: Eight Simple Rules for Engaging Employees Online

Fleishman-Hillard — Fri, 25 Jun 2010 14:26:23 +0000

Your employees are using social networks, video and mobile applications outside the workplace every day. But what’s the right way to apply these digital tools inside your organization? In “Switched On Employee Comm — 8 Ways to Get it Right,” members of Fleishman-Hillard’s digital and internal communications teams offer fresh insights into converging traditional strategies with digital trends and tactics.

Recap: Creating Meaningful Hispanic Connections

Fleishman-Hillard — Mon, 14 Jun 2010 17:31:17 +0000

Digital outreach has become an integral part of a successful Hispanic communications program. In “Fleishman-Hillard CLICs with the Hispanic Population,” key members from the FH Hispania team offer new insights into reaching Latinos online. Learn about building strong relationships, identifying new opportunities and generating relevant conversations within this dynamic audience.

Eight Simple Rules for Engaging Employees Online

Fleishman-Hillard — Wed, 02 Jun 2010 16:14:08 +0000

Your employees are using social networks, video and mobile applications outside the workplace every day. But what’s the right way to apply these digital tools inside your organization? In the webinar “Switched On Employee Comm — 8 Ways to Get it Right,” members of Fleishman-Hillard’s digital and internal communications teams offer fresh insights into converging traditional strategies with digital trends and tactics. You’ll also learn how to:

augment and freshen your existing strategy to stimulate audience attention
match the right digital tools to your objectives
attract, retain and energize a constantly evolving workforce

We’ll share exclusive case studies to give you a behind-the-scenes look at lessons learned from some of the world’s most iconic brands. So join us and find out what works — and what doesn’t — when employee communicators “switch on.”

Creating Meaningful Hispanic Connections

Fleishman-Hillard — Tue, 01 Jun 2010 18:45:18 +0000

Today’s growing and increasingly complex Hispanic population in the U.S. can no longer be treated as a homogenous group. As a result, online outreach has become an integral part of a successful Hispanic communications program. In “Fleishman-Hillard CLICs with the Hispanic Population,” key members from the FH Hispania team host a webinar offering new insights into reaching Latinos online. Topics include:

using social media to create an authentic, compelling connection with the Hispanic consumer
identifying new opportunities by reaching untapped Hispanic consumer audiences
key findings from the first-ever trade conference held by the Hispanic PR industry

Join us for this informative discussion about building strong relationships and generating relevant conversations within this dynamic audience.

Recap: Using Social Media to Drive B‑to‑B Lead Generation

Fleishman-Hillard — Tue, 01 Jun 2010 18:12:34 +0000

For B-to-B companies, social media should be about more than conversation and content. Social platforms can generate leads, which will ultimately drive sales and transactions. In “What’s Driving B2B Lead Generation in 2010,” members of Fleishman-Hillard’s B-to-B team discuss nine digital trends every B-to-B marketer should know about.

Recap: Where Will Financial Reform Legislation Land?

Fleishman-Hillard — Mon, 17 May 2010 21:25:33 +0000

As the U.S. Senate continues its debate on financial regulatory reform legislation, the industry is actively engaging to minimize the new law’s scope. In “Financial Services Reform: What’s the Endgame?” industry insiders and key members of Fleishman-Hillard’s public affairs team provide global insights into the debate and its possible outcomes.

Regulation Roulette: Where Will Financial Reform Legislation Land?

Fleishman-Hillard — Wed, 05 May 2010 15:44:00 +0000

As the U.S. Senate begins debate on financial regulatory reform — touted as the most sweeping reform of the industry since the Great Depression — the industry is actively engaging to minimize the new law’s scope. In the webinar “Financial Services Reform: What’s the Endgame?” key members of Fleishman-Hillard’s public affairs team will offer global insights into the debate and possible outcomes. In addition, we’ll explore:

strategies to rebuild credibility in the eyes of policymakers, regulators and consumers
new ways to offer old products without impeding innovation
challenges and opportunities in the wake of new consumer protection laws

Our panel of industry and communications experts includes public affairs specialist Lionel Johnson and Franz Paasche, corporate reputation specialist with CCW, a Fleishman-Hillard company. Also joining the discussion are consultants Jack Bartling and Emily Altman. Bartling previously served as legislative counsel to Senator Christopher Bond (R-MO) and Altman is former managing director for JPMorgan Chase and Morgan Stanley.

Using Social Media to Drive B‑to‑B Lead Generation

Fleishman-Hillard — Sun, 02 May 2010 15:00:13 +0000

For B-to-B companies, social media should be about more than conversation and content. Social platforms can generate leads, which will ultimately drive sales and transactions. In the webinar “What’s Driving B2B Lead Generation in 2010,” members of Fleishman-Hillard’s B-to-B team discuss nine digital trends every B-to-B marketer should know. Whether you’re a small business or a global brand, this 60-minute webinar will show you how to:

use social media to create dynamic communities
unleash digital ambassadors to help build your brand online
encourage information sharing to drive business objectives

Join us for an informative discussion about new social media tools that will help convert your sales leads into lifetime customers. We welcome your input. Please submit any questions you would like us to address during the webinar.

Recap: Social Media: Analyzing the Investment

Fleishman-Hillard — Wed, 28 Apr 2010 14:10:20 +0000

Explosive growth in shareholder activism and an increasing demand for transparency are just two issues facing publicly traded companies and their investor relations teams. In the webinar “Investor Relations and Social Media: Analyzing the Investment,” key members of Fleishman-Hillard’s financial and digital teams explored the role of social media in this new environment.

Recap: Connecting With Multicultural Communities Through Social Media

Fleishman-Hillard — Mon, 26 Apr 2010 01:32:14 +0000

Members of today’s multicultural society use social media platforms to share interests, engage in conversation and mobilize a cause. In the webinar “Reaching Multicultural Audiences Through Social Media Channels,” members of Fleishman-Hillard’s multicultural communications team discussed keeping your brand relevant, new cultural online trends and the effective use of search engine marketing.