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GLP-1 Lens

Insights You Need to Win in the GLP-1 Era

Join FleishmanHillard for an exclusive in-person event where you'll learn how to discover what GLP-1 communities want before your competitors do.

July 13, 2026 | 222 W Merchandise Mart Plaza, 5th Floor | 5 - 7 PM

More than 1 in 3 U.S. consumers will be on a GLP-1 by 2030.

Changing nutrition needs. Downsized portions. New shopping behaviors. These GLP-1 users are reshaping what consumers want, how they eat, and what they buy. But here's the challenge: there is no "one GLP-1 user." Their motivations, medication choices, food knowledge and timelines make them a nuanced and moving target.

You’ll hear from those leading GLP-1 strategy and formulation about best practices to meet the need of this diverse consumer base. And you’ll see a live demo of FleishmanHillard’s proprietary synthetic audience platform, the GLP-1 Lens, powered by proprietary research, Omnicom data and industry intelligence. It's not a focus group. It's not a survey. It's real-time access to synthetic GLP-1 audiences that can provide instant feedback on strategy, products, communications, and positioning at scale. 

RSVP Today!

Who You'll Meet:

Wendelyn Jones

CEO, Institute for the Advancement of Food and Nutrition Sciences (IAFNS) 

Kristie Sigler

Global Head of Food, Agriculture & Beverage, FleishmanHillard 

Amanda Patterson

Strategy, Data & AI Market Leader, FleishmanHillard 

Allison Koch

Registered Dietitian, FleishmanHillard