Marketing to the Modern Mom
Marketers have their ideas about how to reach the evolving mom market, which increasingly calls the shots in matters of home, family and beyond. But moms don’t always see themselves reflected in marketing communications. How can marketers bridge the gap? In a webinar featuring the findings of a co-branded Fleishman-Hillard and ModernMom.com study, Liz Hawks and Kris Caputo, co-chairs of Fleishman-Hillard’s global marketing-to-moms practice, discuss the results. The webinar looks at what drives moms’ decisions, how they grant trust and loyalty, and where they turn for information. The session also covers word of mouth behavior, social media and mobile opt-in habits, and how different variables affect the way moms interact with brands.