Webinar: The Psychology of Search

Andrew Barnett

Cheryl Haas

We invite you to hear more from our search experts Andy Barnett and Cheryl Haas. Join us for an interactive dialogue about search visibility, the “psychology of search” and how together they can protect your brand and reputation.

Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/420923489

Execution: Protecting Your Reputation

The world of search engine optimization has long been cloaked in equal parts art and science. But it doesn’t have to be befuddling. If you’re concerned about what Google says about your brand’s reputation, here are some keys to success:

• Do conduct research to understand what your customers are searching for and to gauge the relative volume of searches for each phrase
• Do integrate your search program with your communications team, providing them with content guidelines
• Do leverage partners, social media and other sites when developing a strategy to displace any negative listings
• Do develop a comprehensive linking strategy. Inbound links are critical to success of any SEO program.
• Don’t just post random content on free press release and social media sites.
• Don’t Astroturf. Be authentic and honest, avoid the pitfall of creating fake sites or profiles just for the sake of search.
• Don’t sue detractors. In most cases, this is a big mistake that only exacerbates the problem.