Taking Care of Social Business
Joshua-Michéle Ross
In 2009, “social” seemed to become a ubiquitous prefix — from social computing, social media and social web, to social CRM and, finally, social business. This last term has been getting a lot of attention as organizations move beyond social media as solely a channel for marketing and tackle the bigger implications social technologies have on business.
Join leading thinkers Stowe Boyd, Peter Kim and Jeremiah Owyang for an online discussion with Fleishman-Hillard social media specialist Joshua-Michéle Ross on the concept of social business. We will answer these and other questions:
- What is the definition of social business?
- Who are the best exemplars?
- How does the concept of social business challenge larger institutions?
This will be a fast-paced, structured conversation that will leave plenty of time for audience questions.
Click here to attend the webinar.
Panel Members:
Joshua-Michéle Ross is Senior Vice President of Digital Strategy for Fleishman-Hillard San Francisco. He is focused on how technologies enable social transformation, innovation and opportunity within business. Ross has been a guest lecturer at Harvard University and a regular speaker at conferences related to technology and digital strategy. He is a regular columnist on Forbes.com, a blogger on O’Reilly Radar, and has appeared on NBC Nightly News and CBS Evening News as a commentator on the impact social technologies are having on business.
Stowe Boyd is known internationally as an authority on social tools and their impact on media, business, and society. He works as an analyst, advisor, futurist, and researcher. Stowe has spoken widely on the social revolution on the Web at venues such as Web 2.0. Enterprise 2.0, Next, mesh, Reboot, 140 Characters etc. He is currently developing a conference with Jeff Pulver, called Social Business Epicenter, planned for April 2010 in NYC.
Peter Kim is Managing Director, North America at Dachis Group. He is a leading thinker on social business, blogged at beingpeterkim.com and has been quoted in the press by outlets including CNN, CNBC, NPR, and The Wall Street Journal. Previously, Kim was an analyst at Forrester Research and managed global digital marketing at PUMA AG. He is a graduate of the University of Virginiaʼs Darden School and the University of Pennsylvania.
Jeremiah Owyang is an influential thought leader on Web strategy, interactive marketing and social technologies. He is experienced with emerging technologies that stem from the brand side, agency side and industry analyst perspective. An accomplished speaker, Owyang has spoken all over the U.S., as well as Asia and Europe, and keynoted at prominent industry conferences, including Internet Strategy Forum, Web 2.0 Expo, and SXSW.