Women, Changing the Game of the American Economy

There’s clearly no one-size-fits-all way for marketers to reach women, and those who pretend otherwise do so at their own peril. In the webinar “Game Changers: Women Defining the New American Marketplace,” Fleishman-Hillard communications specialist Nancy Bauer, Hearst Magazine’s Marlene Greenfield and Ipsos Mendelsohn’s Dr. Stephen Kraus examine the fourth wave of research in the “Women, Power & Money” study. The session looks at the five key concepts from the study, as well as the thoughts and habits of women across age, ethnicity and income — and explains how the numbers provide direction on connecting with this audience.